LawnPride Australia supplies professional-grade lawn care products to every day Australians who love their lawns.
With a new strategy at the ready, we embarked on a rebrand that would speak to LawnPride’s target market, as well as stand out on a shelf when placed next to any other lawn care product. After completing complex packaging design and finishing off refreshed marketing collateral, we then built an e-commerce store and began rolling out our social media advertising strategy, cart abandonment workflows and email marketing campaigns to boost both awareness and sales.
With online sales now exceeding our goals, Lemon Tree’s focus will be to bring the LawnPride brand and in-depth lawn care education to a new market.
